SHERYL
PENG
 

Graphic Designer 

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CATALYST 2025BRANDING, ART DIRECTION, 
CONTENT MARKETING

SPRING 2025




Led rebrand and production of marketing materials for BU FORGE’s annual, nationwide designathon, Catalyst. With over 200 registrants, Catalyst is on of the nation’s largest virtual design events, and requires a robust marketing campaign. 

Art Direction & Branding: Sheryl Peng
Editorial Design: Sheryl Peng
Content Design: Sheryl Peng, Syma Chan, Hannah Yu, Peggy Pan, Emily Xu, Nabiha Qureshi







CATALYST 2024BRANDING, ART DIRECTION, 
CONTENT MARKETING

SPRING 2024



Art Direction & Branding: Sheryl Peng
Editorial Design: Sheryl Peng
Content Design: Sheryl Peng, Nolan Thompson, Emily Xu, Yewon Park